Employer Branding Services
Our employer branding services help you show candidates what it is really like to work for you, so the people who apply know what to expect. We start with research among your current employees. Then we turn what we learn into an employer value proposition, careers pages, job ads and recruiting content.
- Free 30-minute growth audit, no obligation
- Fixed quote in writing before work starts
- Reply to every request within 24 hours
Key takeaways
- Candidate-facing material is reviewed first, including your careers page, job ads, review sites and application process.
- Draft EVP messages are tested with employees before launch, so claims match what staff actually say.
- Job ad templates use inclusive language and leave room for pay ranges, with final ads approved by your HR or counsel.
Start With an Employer Branding Audit
Before we write anything, we look at what candidates already see. That includes your careers page, job ads, Glassdoor and Indeed reviews, your LinkedIn page and the application process itself. We also compare you with the employers you compete with for talent.
Then we listen. We survey employees and interview a mix of new hires, long-tenured staff and managers. Where you have exit interview data, we review that too.
The audit shows gaps between what you say and what employees say. Those gaps matter, because candidates read reviews before they apply.
Writing Your Employer Value Proposition
Your employer value proposition, or EVP, is the honest answer to one question. Why would a good person join you and stay?
Most EVPs rest on a few pillars, such as pay and benefits, growth, the work itself, culture and flexibility. Yours should lead with what employees actually value, not what leaders hope they value.
We test draft messages with employees before launch. If a claim makes your own staff roll their eyes, candidates will not believe it either.
What We Produce
The EVP becomes material your recruiters and hiring managers use every day.
Careers Site Pages
Pages on life at the company, benefits, teams and hiring steps, built through our web design service.
Job Ad Templates
A clear structure for every posting, with inclusive language and space for pay ranges.
Employee Stories
Written profiles built from employee interviews, with photos you supply. For video, see our video editing service.
Recruiting Materials
Job fair booths, campus handouts and referral program graphics.
Recruiter Toolkit
Talking points, email templates and LinkedIn messages that match the EVP.
What We Need From Your Team
Employer branding depends on access. We need one owner in HR or talent acquisition who can make decisions and open doors.
We also need time from employees. Surveys are short, and interviews can happen during work hours. Leaders should tell staff why the research is happening and that answers stay anonymous.
Finally, we need access to your careers page, applicant tracking system reports and review site accounts. Reports on where applicants come from and where they drop out show which fixes matter most.
Job Ad Rules We Design Around
Job ads must follow federal equal employment opportunity laws. Wording that suggests a preferred age, gender or other protected trait creates legal risk, so we avoid it.
A growing number of states and cities require pay ranges in job postings. These include Colorado, California, Washington and New York. Our templates leave room for ranges, and your HR team or employment counsel approves final ads.
We never write employee reviews or tie rewards to positive ones. If review sites are a problem, our employer reputation service can help you respond and improve.
Global Employer Branding Services and Fees
For companies hiring in several countries, we adapt the EVP by region. That means local review of translations, local job platforms and attention to employment rules in each market. Our global employer branding services keep one core message while letting each region speak to its own candidates.
An audit and an EVP plus recruiting toolkit each get a fixed quote in writing, and ongoing support starts at $1,000 a month.
Employer branding companies vary. Some are recruitment ad agencies. An employer branding consultant may advise without producing anything. We are a branding firm, so we connect your employer brand to your customer brand through our brand strategy work. Pick an employer branding expert with experience in roles like yours, such as hourly frontline staff or engineers. We will not promise applicant numbers or a faster time to hire. You can pair this with our other branding services, so the careers site and the customer site look related.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
A fixed quote before work starts
One-off projects are scoped and quoted in writing after the free growth audit. Ongoing management plans start at $1,000 a month.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Fonts, stock and printing are separate
Licensed fonts, stock images and printing are billed by their providers. Your logo files and brand assets are yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Employer Branding Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
Your company brand speaks to customers. Your employer brand speaks to candidates and employees about the experience of working there. They should share a look and core values, but the messages differ.
We look at application quality, offer acceptance, early turnover, careers page conversion and employee survey results. We set a baseline before launch so changes can be compared over time.
We create the ad content and landing pages. Paid placement can run through your recruitment ad vendor or our social media advertising service.
Yes. Hourly candidates often apply from phones and decide quickly. We focus on short ads, clear pay and schedule details, and a simple application path.
Research usually takes the most time, because surveys and interviews need employee availability. We share a timeline after we agree on how many people to interview.
More Branding Services
- Logo Design
- Graphic Design
- Brand Strategy
- Packaging Design
- Presentation Design
- Brand Identity Design
- Collateral Design
- Brand Naming
- Small Business Branding
- Startup Branding
- Personal Branding
- Rebranding
- Illustration & Mascot Design
- Brand Guidelines
- Brand Identity Consultant
- Brand Identity for Small Business
- Brand Identity for Startups
- Brand Identity Pricing
- Branding Consultant
- Branding for Small Business
- Branding for Startups
- Graphic Design Consultant
- Graphic Design for Small Business
- Graphic Design for Startups
- Graphic Design Pricing
- Logo Design Consultant
- Logo Design for Small Business
- Logo Design for Startups
- Outsourced Brand Identity
- Outsourced Branding
- Outsourced Graphic Design
- Outsourced Logo Design
- White Label Branding
- White Label Graphic Design
- White Label Logo Design
Branding by Industry
- Real Estate Branding
- Coffee Shop Branding
- Healthcare Branding
- Music Branding
- Photographer Branding
- Contractor Branding
- Financial Services Branding
- Law Firm Branding
- Luxury Branding
- Architecture Branding
- Artist Branding
- Author Branding
- Nonprofit Branding
- Boutique Branding
- Church Branding
- Coach Branding
- Education Branding
- Hospital Branding
- Professional Services Branding
- Beauty Branding
- Fashion Branding
- Restaurant Branding
- Food Branding
- Hotel Branding
- Jewelry Branding
- Tech Branding
- Cannabis Branding
- SaaS Branding
- Sports Branding
- Branding for Accountants
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Talk to a Strategist About Employer Branding
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
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