Brand Naming Agency for Companies & Products

A good name is easy to say and easy to spell after hearing it once. It stands apart from competitors and has a workable domain and social handles. It carries no bad meanings in the languages your customers speak. And it can be protected.

Names fall into a few types. Descriptive names say what you do, such as a city name plus a trade. Suggestive names hint at a benefit. Invented names are new words. Founder names use a person's name.

Descriptive names are easy to understand but hard to protect. The USPTO often refuses to register marks that only describe the product. Suggestive and invented names are easier to protect but need more marketing to explain.

Step 1: We agree on the brief. Most naming fights happen because people judge names against different goals, so we write the goals down first.

Step 2: We generate names. We write far more candidates than we will show you, then cut weak and risky ones ourselves.

Step 3: We screen the strongest candidates for obvious conflicts, domains and handles. Step 4: We present a shortlist and talk through each name out loud, because names are heard as often as they are read.

Step 5: You pick favorites for your attorney to search. If those fail clearance, we return to the long list or run another round.

A brand naming consultant working alone can suit a single product name with a small team. A brand naming company that also designs, often called a naming and branding agency, can take the chosen name straight into a logo and identity. That avoids a handoff gap between the people who named it and the people who draw it.

Company naming, product names and a name plus logo design each get a fixed quote in writing. Cost depends on the number of markets, languages and rounds.

For smaller budgets, our business naming services skip the deep research and focus on a tight shortlist. Startups often pair naming with our startup branding package. Naming is often the first step in a larger branding agency project.