Restaurant Branding Agency

Good restaurant brands start with a clear concept. Who is it for, what is the price point, and when do people come? A neighborhood taqueria, a date-night wine bar and a fast-casual lunch spot need very different names and looks.

We start by writing the concept in a few sentences with you. Then we develop names that fit it, are easy to say and spell, and are free on the obvious domains and social handles. Our naming process hands a short list to your attorney for trademark clearance. Restaurant names conflict more often than owners expect, especially if you plan more locations.

The logo comes next. It has to work on an exterior sign, a menu, a cup, an apron and the small square on delivery apps. Cafes can see our coffee shop branding page.

For many restaurants, a large share of orders never sees the dining room. Takeout and delivery guests meet your brand through an app listing, a bag and a container. That experience needs as much care as the room.

We design a logo version that reads at tiny sizes in app listings and on Google Maps. We set a photography style for menu items, so your listings look consistent. We also design bags, stickers, cup sleeves and inserts, using stock containers to keep costs reasonable. Our packaging design service works from your supplier's specs.

For online ordering and your website, see our restaurant web design services.

For a new opening, start branding early. Signs, menus and packaging all have lead times, and permits for exterior signs can take a while. We set a schedule that works back from your opening date and your build-out plan.

Identity projects and full opening programs with naming, identity, menus, signs and packaging get a fixed quote in writing. Cost depends on the number of menus, sign types and packaging items, and whether you plan multiple locations.

An existing spot may only need a refresh that keeps what regulars love, such as a color or a familiar name. Branding for restaurant groups adds a layer. Each concept needs its own identity, and the group needs a parent brand for hiring, catering and gift cards. We will not promise covers, reviews or sales. We will make your place easy to choose and easy to remember. For promotion, see our restaurant marketing and restaurant social media marketing services or our full branding agency page.