Brand Identity for Small Business Owners

Most small business identities were assembled over time: a logo from a contest site, colors picked from a theme, whichever font came with the website builder. Each choice made sense at the time. Put together, they make a solid local business look less established than it really is.

The other frequent problem is a logo that only works large. It turns to mush as a round profile picture, on a map listing or embroidered on a cap. Owners then start making variations on the fly, and the identity slowly splinters.

We start with a short call about your customers, your competitors down the road and the impression you want to leave. Then we design one clear logo with a compact version for small spaces, a limited palette, two typefaces that are easy to get and a handful of graphic elements.

The second half of the project is practical: templates for the items you make most often and a one-page guide written for non-designers. If you need more items designed, our collateral design service handles them. Owners who only want the mark can look at logo design for small business, and the wider picture of reputation, naming and customer experience is covered under branding for small business.

Start with what you need this year. When you open a second location, add a product range or start hiring, the identity can extend without starting over. Our small business branding page shows the full service. All of our design work is listed under the branding agency hub.