Health & Wellness Marketing Agency
We are a health and wellness marketing agency for brands that sell supplements, personal care, sleep, recovery and wellness products online. We build education-led content and careful ads, and we check product claims against FTC and FDA rules. That lowers the risk to your ad accounts, your payment processing and your reputation.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Supplement copy uses structure and function claims with the standard FDA disclaimer, never disease claims.
- Ads describe the product and its benefits without implying knowledge of the viewer's health condition.
- Rejected ads are fixed at the cause rather than resubmitted unchanged, and current policies are checked before every campaign.
Who Buys Wellness Products and Why
Wellness buyers are usually trying to solve a problem or reach a goal: sleep better, recover faster, support digestion, feel more energetic. Many have tried other products before and are skeptical. They read labels, look for third-party testing and check reviews before buying.
That makes education the core of the marketing. Clear explanations of ingredients, doses and how a product fits a routine build trust better than bold promises. Bold promises also create legal risk, which is the next point.
Keeping Claims Within FTC and FDA Rules
Dietary supplements in the US fall under the Dietary Supplement Health and Education Act, known as DSHEA. Supplements can make structure and function claims, such as "supports restful sleep," but they cannot claim to diagnose, treat, cure or prevent a disease. Structure and function claims must carry the standard FDA disclaimer.
The FTC requires that health claims be backed by competent and reliable scientific evidence. Its Health Products Compliance Guidance, updated in 2022, explains what that means in practice. Testimonials count as claims too, so a customer story about curing a condition is a problem even if the customer believes it.
We write copy, ads and creator briefs within these limits. Your regulatory adviser approves final claims, and we keep a record of the substantiation behind each one.
Ad Platform Limits for Wellness Products
Google and Meta both restrict some health products. Google blocks ads for unapproved substances and limits certain health claims. Meta does not allow ads that imply knowledge of a person's health condition, such as "Struggling with anxiety?" Meta also restricts weight loss ads, including targeting them to people under 18. Before-and-after images face limits on both platforms.
We check current policies before every campaign, since they change often. We write ads that describe the product and its benefits without singling out the viewer. When an ad is rejected, we fix the cause rather than resubmitting the same thing.
What Our Health and Wellness Digital Marketing Agency Runs
The plan covers education, trust and repeat purchase.
Ingredient Education
Pages, guides and short videos on what each ingredient is, why it is included and how much is in each serving.
Trust Signals
Third-party testing results, certifications you hold, clear labels and visible return policies.
Claim-Checked Creator Briefs
Creator briefs with approved claims and FTC disclosure rules, reviewed before posting.
Subscriptions
Subscribe-and-save plans with flexible timing for products taken daily.
Retention Flows
Onboarding that explains how and when to take a product, plus reorder reminders.
Pricing and What We Will Not Do
Ongoing wellness programs start at $1,000 a month. A claims and ad account audit gets a fixed quote in writing. Cost depends on the number of products, the channels and how much content needs rewriting. Ad spend is billed separately.
We will not write disease claims, fake reviews or results that are not typical without clear context. We will not promise that an ad platform approves every ad. We will tell you when a claim is too risky and suggest a version that works. This is part of our ecommerce marketing services. Supplement brands can see our supplement marketing page.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend and apps are billed separately
Ad spend is billed separately from our fee, and store apps or tools are billed by those providers. Your store, data and content stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Health & Wellness Ecommerce Marketing Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
It plans marketing around claim rules as well as sales goals. That means copy, ads and creator content are checked against FTC and FDA rules before they go live. The aim is fewer rejected ads and less legal risk.
Not if the claim is that it treats, cures or prevents a disease. Structure and function claims, such as supporting normal sleep, are allowed with the FDA disclaimer and proper evidence. Your regulatory adviser should approve the final wording.
Common causes include addressing the viewer's health directly, before-and-after images and claims that sound medical. We review rejected ads, find the pattern and rewrite them. Repeated rejections can affect your account, so it pays to fix the cause.
Yes, but CBD has its own platform and legal limits. See our CBD ecommerce marketing page for how we approach it. The plan is quite different from other wellness products.
Our programs start at $1,000 a month, and audits get a fixed quote in writing. Ad spend and creator fees are separate. Scope and fees are agreed in writing.
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