Supplement Marketing Agency

Dietary supplements can make structure and function claims, such as supports joint health, but not disease claims, such as treats arthritis. Structure and function claims need the standard FDA disclaimer, and they must be truthful and supported. The FTC expects competent and reliable scientific evidence for health claims, and its 2022 Health Products Compliance Guidance explains what that means in practice.

Creator and review rules apply too. Under the FTC Endorsement Guides, paid creators must clearly disclose their connection to your brand. The FTC rule on fake reviews, in effect since late 2024, bans fake and bought reviews. If a testimonial shows unusual results, you need to make clear what buyers can generally expect.

Platforms are stricter still. Google bans some ingredients outright. Google and Meta both restrict misleading health and weight loss claims, and Meta rejects ads that play on negative self-image. Amazon has its own supplement policies, including testing documentation. We review every claim against these rules, and your regulatory advisor approves final copy.

Supplements are a repeat purchase, so much of the profit comes after the first order. We plan the first few months with care. A welcome flow explains how and when to take the product. A check-in goes out before the first bottle runs out. A subscription offer comes with easy pause and cancel options.

Subscriptions need clear terms. The federal Restore Online Shoppers' Confidence Act and many state auto-renewal laws require clear disclosure, consent and a simple way to cancel. We write offers and checkout copy that state the price, the frequency and how to cancel.

Email and text do most of this work. Our email marketing service builds flows in tools such as Klaviyo, with segments by product, purchase timing and subscription status. See our retention marketing service for the wider plan.

Programs start at $1,000 a month. Creative work, built from your assets, licensed stock or our own design, gets a fixed quote in writing. Ad spend is billed by us, apart from the program fee.

Cost depends on how many channels you run, your creative volume, the number of products and how much compliance review your claims need. We will not promise a target return on ad spend or viral creator content. We will tell you if your margins cannot support paid acquisition yet. This program is part of our digital marketing agency services, with testing support from our growth marketing service.