Medtech and Healthtech Marketing Agency
We are a medtech marketing agency for medical device, diagnostics and digital health companies that sell to hospitals, clinics, payers and patients. Your buyers are clinicians, administrators and IT teams who check every claim. We plan marketing that respects FDA, HIPAA and FTC rules and fits a long, committee-driven sales cycle.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Content is built for each role on the buying committee, from evidence summaries for clinicians to security details for IT.
- Launch assets are prepared early and held until regulatory sign-off, and nothing promotes a device before clearance.
- A cleared device is described as cleared, not approved, and every claim stays within the indications your regulatory staff allow.
Selling Into Hospitals, Clinics and Payers
Health systems rarely buy on one person's say-so. A clinician champion may start the process. Then value analysis committees, supply chain, IT security, finance and sometimes group purchasing organizations weigh in. Each wants different proof: clinical data, total cost, EHR integration, security reviews and contract terms.
Healthtech marketing has to serve all of them. We map your buying committee with your sales team, then build content for each role. A clinician gets evidence summaries. An IT leader gets security and integration details. A CFO gets a cost model.
Direct-to-patient and direct-to-employer products follow a different path, with faster decisions and different rules. We plan for each channel you sell through.
FDA, HIPAA and FTC Rules in Medtech Marketing
FDA rules shape what you can claim. Promotion must stay within your cleared or approved indications, and the words matter: a 510(k) device is FDA cleared, not FDA approved. Software may or may not be a regulated device, depending on its function and claims. Your regulatory team decides what language is allowed, and we write within it.
Privacy rules apply to tracking. If your product or site handles protected health information for covered entities, HIPAA applies, and HHS has issued guidance on online tracking technologies. Consumer health apps outside HIPAA may fall under the FTC's Health Breach Notification Rule. We keep ad pixels away from pages that collect health data and use privacy-safe tracking where needed.
Ad platforms add their own limits. Google restricts ads for some medical products and health claims, and Meta limits health-related targeting. We check eligibility before we plan paid campaigns.
What Our Medtech Marketing Work Includes
Most programs combine several of these, depending on your stage and buyers.
Positioning and Messaging
Clear claims by audience, approved by regulatory, with a message map your sales team can use.
Website and Product Pages
Pages for clinicians, administrators and IT buyers, with gated evidence only where it makes sense.
Account-Based Campaigns
LinkedIn and programmatic ads aimed at target health systems and roles, tied to your CRM.
Evidence Content
White papers, customer stories and study summaries written with your clinical team.
Conference Programs
Pre-show outreach, meeting booking and follow-up for HIMSS, RSNA, AdvaMed's MedTech Conference or specialty meetings.
Tracking and Attribution
Privacy-safe tracking that links long sales cycles back to first touches.
Long Cycles, Sales Enablement and Launches
Medtech sales cycles can run many months, especially for capital equipment. Marketing has to stay useful the whole way. We build nurture emails by role, battlecards for reps and short content a champion can share inside their health system.
Launches need early planning. Clearance dates can shift, so we prepare launch assets in advance and hold them until your regulatory team signs off. Before clearance, marketing must not promote the device as available or as safe and effective for its intended use. We keep pre-launch content to company news and disease education your team approves.
Thought leadership from clinical advisors and founders works well on LinkedIn. We help them post regularly with content your compliance team has reviewed.
Cost of a Healthtech Marketing Agency, and How We Measure
Programs start at $1,000 a month. Launches and conference programs get a fixed quote in writing, and website builds start at $1,000. Cost depends on the number of products and audiences, the volume of content and the length of your review cycle.
We report on target account engagement, meetings booked, opportunities created and pipeline influenced, using your CRM data. We will not promise a contract, a sales figure or an adoption rate. We will show how marketing supports each stage of your pipeline. This program is part of our digital marketing agency services. Providers that market to patients may fit our healthcare SEO program, and early-stage companies can start with our startup marketing service.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend and tools are separate
Ad spend is billed separately from our fee, and any software is billed by its provider. Your website, data and content stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Healthtech Marketing Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
Yes. Before clearance we focus on company awareness, investor and business development audiences and disease education your regulatory team approves. We prepare launch assets to release once clearance is confirmed.
Often, yes, but it depends on the device, the platform and the audience. Some products face Google restrictions, and every claim must match your labeling. We check eligibility before we plan budgets.
Yes. B2B products sell through committees and long cycles, so content and account targeting matter most. Patient-facing products need faster funnels and strict privacy controls on tracking. Many companies need both.
Protected health information stays in your secure systems. We discuss a business associate agreement before any work that could touch patient data, and most marketing work can be set up so we never touch it.
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