Mobile App Advertising and User Acquisition
We run mobile app advertising for iOS and Android publishers who need installs from users who stick around. Cheap installs are easy to buy and often worthless. We plan campaigns around what a user is worth to your app. Then we spend where those users come from.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Conversion values are mapped to the early in-app actions that predict revenue, within Apple's privacy frameworks.
- Platform data, measurement data and your own revenue data are compared, since no single source is complete.
- Creative variations are tested one idea at a time, and tired ads are replaced before results fall too far.
Channels We Buy for App Installs
Each channel reaches users in a different mindset. Most apps start with one or two and add more once tracking is reliable.
Google App Campaigns
One campaign that runs across Google Search, Google Play, YouTube and partner apps, for Android and iOS.
Apple Search Ads
Ads in App Store search results, where users are already looking for an app like yours.
Meta
App promotion campaigns on Facebook and Instagram, with broad targeting driven by creative.
TikTok
Short video app install ads, often strong for consumer apps and games with younger users.
Ad Networks and DSPs
In-app inventory through networks such as AppLovin, Unity, Moloco and Liftoff, common for games and high-volume apps.
Re-Engagement
Campaigns that bring lapsed users back with deep links into the right screen of your app.
How Google App Campaigns Work
Google App campaigns are largely automated. You supply text, images and videos, and Google builds ads and decides where they show across its properties. You do not pick individual keywords or placements.
What you control is the goal and the inputs. You can bid for install volume with a target cost per install. You can also bid for in-app actions with a target cost per action, or for revenue with a target return on ad spend. Android apps can also run pre-registration campaigns before launch.
Since the machine does the targeting, two things matter most. One is clean conversion data that tells Google which users are valuable. The other is a steady supply of fresh creative. We manage both.
Measuring App User Acquisition After Apple's Privacy Changes
Since iOS 14.5, apps must ask permission through App Tracking Transparency before tracking users across other companies' apps and sites. Many users decline. Attribution on iOS now relies heavily on Apple's privacy-preserving frameworks, SKAdNetwork and AdAttributionKit, which report with delays and limited detail.
We set up your mobile measurement partner, such as AppsFlyer, Adjust, Branch or Singular, and map conversion values to the early actions that predict revenue. On Android, device-level attribution is still more available, but we plan for it to narrow.
Because no single source is complete, we compare platform data, measurement partner data and your own revenue data. For larger budgets, we run holdout tests by region to check whether a channel adds users you would not have gained anyway.
Creative Is the Main Lever
With automated bidding on most platforms, targeting matters less than it used to. Creative now decides who sees your ads and whether they install.
We produce and test a steady flow of variations: short videos edited from your footage, static images, app screen recordings and, for games, playable ads. Each test changes one idea, such as the opening hook or the feature shown. Winners get more budget. Tired ads get replaced before results fall too far.
For social formats, our social media advertising service can add more creative capacity. Game publishers can see how we handle playables and launches on our mobile game marketing page.
How We Run Mobile User Acquisition
Step 1: We review your tracking, past campaign data, store listings and revenue by cohort. Step 2: We agree on targets such as cost per trial, cost per paying user or return on ad spend by day 7 or day 30.
Step 3: We launch on the first channels with a test budget and a creative plan. Step 4: Each week we review cohorts, refresh creative and move budget toward the channels whose users stay and pay.
From you, we need access to any current ad accounts, your measurement partner, in-app event definitions and revenue data. Users you acquire are only worth as much as your onboarding, so we often pair ads with app retention and engagement work.
Management Fees and Account Ownership
Management starts at $1,000 a month, with creative production quoted up front by volume. Cost depends on monthly spend, number of channels and how much creative we produce. Ad spend on Google, Meta, TikTok and the networks is billed by us, separate from the management fee. We will not promise a set cost per install, since auctions, creative and your app's appeal all move it.
When you compare any mobile app advertising agency, ask how it measures users after install, whose ad accounts the campaigns run in and how spend is billed. A mobile advertising company that only reports installs is reporting half the story. Paid ads are one part of our app marketing services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
App install campaigns usually run from our ad accounts, with spend billed separately from our fee. Your developer accounts and data stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Mobile App Advertising Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
App install ads send users straight to your app's store page so they can download it. They run on platforms such as Google, Meta, TikTok, Apple's App Store and mobile ad networks. Most are judged on cost per install and on what those users do next.
There is no single benchmark that fits every app. A cost per install only means something next to what a user is worth to you over time. We set targets from your own revenue and retention data.
Enough to test each channel fairly, which depends on your category and markets. Budgets can then grow with the channels that pay back. We suggest a starting range after reviewing your data.
Only to a limited degree. Google decides placements across its network based on your goal, bids and assets. You control the budget, target, locations, languages and the creative you supply.
Yes. Games often rely more on ad networks, playable ads and return-on-ad-spend bidding. See our mobile game marketing page for how we approach game launches and live games.
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