Product Marketing Agency & Positioning
We work as a product marketing agency for companies whose product is better than the story they tell about it. We write positioning, messaging and sales materials that explain why your product fits each buyer. Product, marketing and sales then describe it in the same words.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Messaging starts from interviews with customers, lost deals and sales staff, using the words buyers use.
- Competitive battlecards show sales where you win, where you lose and how to respond to each main rival.
- Draft positioning is tested with a few buyers or friendly customers before the full rollout.
When Product Marketing Is the Missing Piece
Prospects keep asking what you do. Each sales rep pitches the product a different way. You lose deals to rivals with weaker products. Another sign: your website lists features, but buyers cannot tell which problem you solve.
Product marketing sits between product, marketing and sales. It turns what the product does into reasons a specific buyer should care. Many companies have no one in this role until a launch or a growth slowdown exposes the gap.
Product Marketing Services We Offer
Most projects start with positioning and messaging, then add the pieces your sales reps need most.
Positioning
Who the product is for, which category it sits in, what it replaces and why it wins.
Messaging Framework
A core message, proof points and value statements for each buyer type and use case.
Competitive Battlecards
Short guides for sales on each main rival: where you win, where you lose and how to respond.
Website and Pricing Page Copy
Product, use case and pricing pages that match the new messaging.
Sales Enablement
Pitch decks, one-pagers, demo scripts and follow-up email templates.
Launch Materials
Launch briefs, release notes and announcement copy for new products and features.
Research Before We Write
Good messaging uses the words buyers use. We start by interviewing customers, recent lost deals and your sales and support staff. We also review call recordings, online reviews and competitor sites.
From that we learn which problems buyers rank highest, what they compared you with and what nearly stopped them from buying. We also note how buyers describe the problem before they know your product exists. Those early words often make the clearest headlines. If you need a larger study, our market research service can run it.
We then draft the positioning and test it with a few buyers or friendly customers before the full rollout.
Working Alongside Product and Sales
Step 1: Kickoff with product, sales and marketing leads. Step 2: Research and interviews. Step 3: A positioning workshop to agree on the core choices. Step 4: Messaging, battlecards and sales materials. Step 5: Training for sales and support, with a feedback round after the first few weeks of use.
For a full launch or market entry, we pair this work with our go-to-market consulting, which adds channels, budgets and the sales handoff.
Project Work or Fractional Product Marketing
Some companies need a one-time positioning and messaging project. Others need ongoing help with releases, new content and sales questions. For them we offer fractional product marketing, where a product marketer works with your staff for a set number of hours each month.
Projects get a fixed quote in writing. Fractional support starts at $1,000 a month. Cost depends on how many products, buyer types and materials are in scope.
We will not promise higher win rates from new messaging alone. Pricing, product fit and sales follow-through also decide deals.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Tools and media are separate
Any research tools or software are billed by their providers, and any ad spend is billed separately. Your plans, data and content stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Product Marketing Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
Product management decides what to build and why. Product marketing decides how to explain it, who to sell it to and how to help sales win. The two teams work closely, especially around launches.
No. SaaS and tech companies use product marketing most, but the work fits any company with a complex product. That includes medical devices, industrial equipment and financial products.
We agree on measures before we start, such as win rate against key rivals, demo-to-close rate or feature adoption after a launch. Some of the value also shows up as fewer basic questions from prospects.
Yes. We interview your engineers and product leads, and they review technical claims before anything goes out. We keep the language plain, even for technical buyers.
Product access or a demo, time with product and sales leads, and a few customers we can interview. Win and loss notes from your CRM also help.
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