Artist Marketing for Fine Artists & Makers

Art buyers come in a few kinds. First-time buyers often start with a print or small piece. Collectors may follow you for months before buying an original, often after a show or a new release. Interior designers and art consultants buy for clients and want sizes, prices and availability fast. Commission clients want a pet portrait, a mural or a wedding illustration and need to trust your process.

They decide on similar things. Can I see this piece in a real room? What is the story behind it? What does it cost, including framing and shipping? What if it arrives damaged? Clear answers turn admiration into a sale.

Many artists sell most in moments. A new collection, a limited edition, an open studio, an art fair or a gallery show gives people a reason to act now. We plan each release with a waitlist, an email to subscribers first and social posts after.

The holiday season is a strong window for prints and small works, and gift buyers need shipping deadlines spelled out. After a show or fair, we follow up with the people who signed up, since many buy weeks later. A steady rhythm of releases usually beats constant posting with nothing new to buy.

In the US, you own the copyright in your original work from the moment you create it. Registering key works with the US Copyright Office makes it easier to enforce your rights, since registration is generally required before you can sue. When images are copied, we help you find them and file DMCA takedown notices with the hosting sites.

Edition claims need care. Some states, including California and New York, require disclosures when selling limited edition prints. We state edition sizes, print methods and signatures accurately. If you pay or gift anyone to post about your work, FTC rules require clear disclosure of gifts and payments.